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Mediation of advertising; Advertising the goods and services of online vendors via a searchable online guide; Advertising of the goods of other vendors, enabling customers to conveniently view and compare the goods of those vendors; Providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet; Digital and video advertising via electronic media, specifically the Internet, wireless networks, and mobile and portable devices; advertising services, namely, creating, composing, updating, compiling, disseminating, supporting, tracking, reporting on and analyzing advertisements for distribution on internet web pages, wireless networks, and mobile and portable devices; semantic advertising services which analyze website and mobile and portable device content, namely, digital content subject matter and context, of the users of the services in order to provide the user of the services with information regarding the digital content, subject matter, context, and audience in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time; advertising campaign management services, namely, creating, composing, updating, compiling, supporting, and tracking, and optimizing the performance of advertisements; ad-serving, namely, disseminating and optimizing the performance of ads for the digital content publisher or the advertiser; reporting on ad performance and metrics, and tracking ad performance and metrics; semantic advertising services which analyze the meaning of website content in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time; advertising campaign management services; Digital advertising campaign management services, namely, providing a web-based services which delivers digital and video advertising via electronic media, semantic advertising services which analyse the content of a web site in order to provide the user of the services with the ability to optimize and provide targeted advertising to consumers, based upon the web site's content; advertising management services and advertising services for others including the presentation, arrangement and conduct of advertising sales by providing an advertising exchange or marketplace to negotiate, buy and sell advertising; rental of advertising space on web pages and other electronic and mobile media, either by fixed price or by auction; consultancy, information and advisory services relating to the evaluation, management, rental and sale of advertising space; consultancy, information and advisory services relating to marketing; Computerized file management; all the aforesaid services provided online; providing advertising consultation to companies, including advertisers, publishers and emerging platforms, featuring semantic advertising technology to companies, including advertisers, publishers and emerging platforms, that analyzes the meaning of website content in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time; Order fulfillment services; providing product information for the purpose of assisting with the selection of general consumer merchandise to meet the consumer's needs; business-to-business subscription sales and management services