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Computer software and downloadable mobile applications; Software and downloadable mobile applications for real-time visualization of social media activity; Software and downloadable mobile applications for collecting, analyzing and reporting social media and online activity data; Software and downloadable mobile applications for tracking websites of others to provide an information service that displays access to and online activity related to media content for measuring interest for advertising and marketing purposes; Software and downloadable mobile applications for monitoring social media and the internet to measure access to media content, analyze such measurements, create visualizations of such measurements, and map such visualizations onto the media content; Software and downloadable mobile applications for monitoring social media and the internet to measure social media activity and online activity related to media content, analyze such measurements, create visualizations of such measurements, and map such visualizations onto the media content; Software and downloadable mobile applications for recording, creating, editing, publishing, sharing, posting and displaying data, images, text, audio and video content