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Services of wholesale trade and retail trade as well via Internet, And online and/or catalogue mail order relating to horse riding and equestrian riding, namely, In relation to, Equestrian articles and Riding equipment, Articles for combined driving, articles for equestrian vaulting and articles for ground work with horses, Clothing, Footwear and Headgear for equestrian sports and equine grooming preparations, Foodstuffs for equine animals; Advertising, Marketing and promotion services, On-line advertising and marketing services; Dissemination of advertising via online communications networks; Organisation of fashion and competitions for advertising purposes; Commercial business assistance and consumer information; Business assistance, management and administrative services; Professional business analysis, research and information, sales promotion and advertising; Advertising; Office and personnel management; Building and maintaining databases; Services relating to customer loyalty, incentive and bonus schemes, in particular sales promotion through customer loyalty programmes, services of a customer club for business, sales promotion and/or advertising purposes