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The Union trademark TRUE AR was filed as Word mark on 07/28/2020 at the European Union Intellectual Property Office. The current status of the mark is "Application withdrawn".
| Trademark form | Word mark |
| File reference | 018279038 |
| Application date | July 28, 2020 |
Trademark owner
Bleicherweg 72
8002 Zürich
CH
8002 Zürich
CH
Trademark representatives
Kungsbroplan 3
112 27 Stockholm
SE
goods and services
9
Augmented reality head-up displays; computer hardware for integrating electronic images with real world environments; heads-up displays (HUDs) in the nature of transparent displays for use in large virtual screen, 3D holographic display, multitasking computer hardware device, and augmented computing experience; holographic apparatus, namely, electronic machines used to apply holographic overlay and to set up and control holograms and verification thereof; apparatus for the holographic projection and visual display of images; optical apparatus for projection of images on head-up displays; holograms; augmented reality software, recorded; recorded software for integrating electronic data with real world environments; recorded software to enhance the audiovisual capabilities of multimedia applications by overlaying image over real objects in head-up display; gesture recognition software, recorded; graphical user interface software; vehicle entertainment system; electronic apparatus, namely, car navigation systems; car entertainment systems; navigation apparatus for vehicles in the nature of on-board computers; electric navigational instruments; computer programs for navigation, car entertainment systems and statistics on car use; downloadable and recorded software for automotive applications, car navigation systems, car entertainment systems; computer firmware for car navigation systems, car entertainment systems; software for car navigation computers, car entertainment systems, collecting and analyzing car and driver statistics; computer software applications for use with mobile devices, namely, software for car navigation systems; quantity indicators of car-related parameters, namely, RPM, fuel level, speed, battery charge remaining, temperature, and pressure indicators
12
Automobile windshields (windscreens)
37
Installation of augmented reality hardware; maintenance of augmented reality hardware
42
Augmented reality software consultancy; augmented reality software design; augmented reality system design; consultancy in the design and development of augmented reality hardware; design and development of navigation systems; design and development of navigation systems and route planning software; graphic arts design; industrial design; installation of augmented reality software; maintenance of augmented reality software
Trademark history
| Date | Document number | Area | Entry |
|---|---|---|---|
| November 2, 2021 | RAW: Conversion - Conversion of a EUTM into a national trade mark, Not to be published |
ID: 11018279038