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Customer loyalty program services featuring rewards in the form of discounted shipping services, early access to retail discounts and offers, access to books and other publications, access to audiobooks, discounted online storage of photos and music, and discounted music, video and game streaming; administration of a program enabling participants to obtain discounts on shipping services, early access to retail discounts and offers, access to books and other publications, access to audiobooks, discounted online storage of photos and music, and discounted music, video and game streaming; Wholesaling, retailing and online wholesaling and retailing relating to computer products and electronic consumer products, scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity, apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data, recorded and downloadable media, computer software, blank digital or analogue recording and storage media, mechanisms for coin-operated apparatus, cash registers, calculating devices, computers and computer peripheral devices; Wholesaling, retailing and online wholesaling and retailing relating to DIY goods, including parts and fittings therefor; Wholesaling, retailing and online wholesaling and retailing relating to electric domestic appliances, electric domestic appliances for cleaning purposes, electric domestic apparatus for preparing food and beverages, electric domestic apparatus for sweeping, cleaning, washing and laundry use, razors, hand-held vacuum cleaners, vacuum cleaners, kitchen scales, bathroom scales, mixers (machines), coffee makers, electric space heaters, ventilation hoods, flat irons, freezers, electric hair clippers, electric depilation appliances, work surfaces and cooking plates, juice squeezers, electric fans, electric deep fryers for household use, kettles, domestic ovens, washing machines (laundry), clothes dryers, dishwashers, electric food blenders, sewing machines, microwave ovens, electric irons for styling hair, electric hair crimpers, cool boxes, griddles, electric hair straightening irons, food processors, sandwich makers, clothes dryers, hair dryers, combinations of refrigerators and freezers, televisions, electric domestic bread toasters, coolers for wine, parts and fittings therefor; Wholesaling, retailing and online wholesaling and retailing relating to decorative articles and goods, furniture and textiles; Wholesaling, retailing and online wholesaling and retailing relating to stationery and office requisites, games, toys and playthings, gymnastic and sporting articles, clothing, footwear and headwear, articles and goods relating to health, beauty, cosmetics and hygiene, foodstuffs and beverages, frying pans, knives, earthenware saucepans, cooking pots, cold packs used to keep food and drink cold, thermal insulated bags for food or beverages, tableware, vacuum flasks for holding drinks, scissors for kitchen use, kitchen utensils, cutlery, cooking pot sets, kitchen containers, pressure cookers; Arranging and conducting of auctions and reverse auctions via mobile telephones; Arranging commercial transactions, for others, via online shops; Advertising the goods and services of online vendors via a searchable online guide; Online ordering services; Online business networking services; Provision of an on-line marketplace for buyers and sellers of goods and services; Business management for shops; Business operation of shopping centers for others; organizing and operating a consumer loyalty program; Promoting the sale of wares and services of others through a consumer loyalty program; operating a website for managing consumer loyalty program accounts