35
Promotion for spreading awareness of PROSCIUTTO DI PARMA, produced by individuals in the PROSCIUTTO DI PARMA industry in accordance with the production guidelines of the protected designation of origin PROSCIUTTO DI PARMA, including participation in trade fairs and organisation of advertising and promotional campaigns and by means of sponsorship agreements relating to commercial events; Development and support of commercial initiatives and events to promote PROSCIUTTO DI PARMA and to improve the image and reputation thereof; Promotion of PROSCIUTTO DI PARMA and the protected designation of origin PROSCIUTTO DI PARMA by means of sponsorship agreements relating to informational, educational, cultural and sporting events; Market and opinion research; Market analysis and research; Presentation and demonstration of ham produced in accordance with the production guidelines of the protected designation of origin PROSCIUTTO DI PARMA; Promotion for spreading awareness of the protected designation of origin PROSCIUTTO DI PARMA and of PROSCIUTTO DI PARMA via the dissemination and distribution of informational material and promotional material, including promotional items; Assistance in the marketing of PROSCIUTTO DI PARMA in the context of a franchising contract; All the aforesaid services relating to ham with the protected designation of origin PROSCIUTTO DI PARMA
41
Education and training services; Arranging and conducting of conferences, exhibitions, congresses, seminars, shows and events for cultural, recreational, educational and training purposes; Organisation of tasting sessions for educational purposes; Organising cookery courses; Provision of multimedia entertainment programs by television, broadband, wireless and on-line services; Publication of texts and images, including in electronic form, except for advertising purposes; All the aforesaid services relating to ham with the protected designation of origin PROSCIUTTO DI PARMA; Development and support of informational, educational, cultural and sporting initiatives and events to promote PROSCIUTTO DI PARMA, the related protected designation of origin and to improve the image and reputation thereof