9
Application software; Software and applications for mobile devices; Computer application software for mobile telephones; Databases; Encoded reward cards
35
Promoting the goods and services of others by means of a loyalty rewards card scheme; Loyalty scheme services; Administrative loyalty card services; Administration of loyalty rewards programs; Administration of loyalty rewards programs featuring trading stamps; Administration of consumer loyalty programs; Administration of loyalty and incentive schemes; Management of customer loyalty, incentive or promotional schemes; Loyalty, incentive and bonus program services; Organisation and management of business incentive and loyalty schemes; Organisation, operation and supervision of loyalty schemes and incentive schemes; Organisation, operation and supervision of customer loyalty schemes; Organisation and management of customer loyalty programs; Customer loyalty services for commercial, promotional and/or advertising purposes; Sales promotion through customer loyalty programs; Market research services regarding customer loyalty; Organisational consultancy regarding customer loyalty programmes; Organisation of customer loyalty programs for commercial, promotional or advertising purposes; Administration of customer loyalty and incentive schemes; Administration of loyalty programs involving discounts or incentives; Promoting the goods and services of others by means of a preferred customer program
42
Development of data bases; Maintenance of data bases; Updating of software data bases