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Telecommunications; cellular rate plans that exempt data consisting of streamed audio and video content from cellular rate plan data limits; streaming services, namely, transmission of audio, video and multimedia content; streaming services, namely, automatically adjusting the data quality of individuals data streams over an IP-based network; cellular telecommunications services, namely, automatically adjusting data streams consisting of video content to optimize data usage under cellular rate plans; cellular telecommunications services, namely, transmission of voice, audio, data, text, images, video, music, information, facsimiles, advertising, gaming and graphics via cellular telecommunications networks and the Internet; cellular telecommunications services, namely, two-way real-time transmission of voice, audio, video, music and data between cellular telecommunications devices; cellular telecommunications services, namely, providing cellular calling plans; text messaging and multimedia messaging services; providing multiple-user access to a global computer network; providing technical support regarding the usage of cellular telecommunications services and equipment; wireless roaming services, namely, providing access to a cellular telecommunication network; electronic mail services; telephone communication services, namely, ringback tone services