9
Software applications which allow mobile device users and smartphone users to personalize their user interface and launch applications and content through the home, start, lock or main screen of their mobile device and smartphone; customized software applications and interface for manufacturers, mobile operators and media companies; software applications for mobile devices and smartphones for use in delivering advertising, marketing, coupons, social networking, and content delivery over mobile telecommunication networks, and browser software for accessing content and value added services through mobile devices and smartphones; software applications for use in accessing third party content; software for the facilitation of interactive multimedia communications; software for use in creating, editing, aggregating and delivering textual and graphic information to mobile telephone handsets devices and smartphones; modular software for use in connection with a telecommunications network to enable provision of personalized and/or segmented and/or location-based and/or time specific information and content to mobile telephone handsets devices and smartphones; game software for mobile devices and smartphones
35
Advertising, business management, business research and analytics and business administration by means of mobile devices, smartphones and the Internet; providing personalized content, loyalty programs and reimbursement programs by means of mobile devices, smartphones and the Internet enabling mobile operators, mobile device manufacturers and media companies to provide personalised content, namely text, electronic documents, graphics and audio visual information, and loyalty programs, by means of mobile devices, smartphones and the internet to users for advertising purposes; professional business consultancy in the field of content and interface customization
42
Application services provider (ASP) services, namely, hosting computer and mobile software applications for others to enable users to utilize, view and access content of others; Design, development, updating and upgrading of computer software applications for mobile devices and smartphones; installation and maintenance of computer software applications for mobile devices and smartphones; industrial analysis, analytics and research service; technological consulting services regarding the creation and management of content in general and interactive content in particular