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Retail services in relation to filter aids for liquid purification, filtering materials [chemical preparations], chemical preparations (pharmaceutical) for the treatment of fish in aquarium water, food and medicinal supplements for animals, water filters, aquarium tanks and hoods; electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; presentation of goods on communication media, for retail purposes; demonstration of goods and services by electronic means, also for the benefit of the so-called teleshopping and home shopping services; the bringing together, for the benefit of others, a variety of goods, namely aquarium and pet products (excluding the transport thereof), enabling customers to conveniently view and purchase those goods in a retail store, a general merchandise web site in the global communications network or from a general merchandise catalogue by mail order or by means of telecommunications or through online shopping services via a global computer network; computerized on-line stock ordering featuring general merchandise and general consumer goods in relation to food and medicinal supplements for fish and animals, aquarium tanks and hoods; providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet; marketing [does not include retailing]; advertising; operation of electronic markets on the Internet by online provision of contracts on the procurement of goods and on the provision of services; organisation, operation and supervision of an incentive scheme; organisation, operation and supervision of customer loyalty schemes; advice, consultancy and information services relating to the organisation, operation and supervision of an incentive scheme and customer loyalty schemes; provision of the aforesaid services provided by means of the global computer network; advertising via electronic media and specifically the internet; all the aforementioned services for use in aquaculture