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Entertainment services, namely, providing on-line interactive games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Entertainment services, namely, providing on-line, non-downloadable virtual customizable worlds for use in virtual environments created for entertainment purposes; Entertainment services, namely, organization of social gaming, and augmented reality gaming services; providing a website featuring non-downloadable publications in the field of children's stories and fictional characters; Entertainment services, namely, providing a website featuring games and puzzles and downloadable printable materials in connection therewith, namely, printable coloring pages, board games, dioramas, and paper crafts; Entertainment services, namely, providing online news and information in the field of computer games and computer enhancements for games; Entertainment services, namely, providing online augmented reality games; Entertainment services, namely, conducting contests online; Entertainment services, namely, providing a website for organizing, planning and executing events between computer game players and interest groups; Entertainment services, namely, providing on-line, non-downloadable virtual currency and items for use in virtual environments created for entertainment purposes; Entertainment services, namely, the provision of on-going movies and television shows in the field of children's stories and fictional characters delivered via and by television, cable, satellite, audio and video media and electronic means; Entertainment services in the nature of an amusement park ride; amusement park and theme park services; Entertainment services in the nature of an amusement park attraction, namely, a themed area; Online electronic publishing of books and periodicals