35
Advertising, merchandising (sales promotion), business consultancy for the organisation of customer loyalty systems, in particular in the field of bonus and reward schemes; marketing services, in particular the establishing of, and support for customer loyalty programmes for promoting customer loyalty towards a business, including comprehensive sectoral and company bonus and reward schemes, customer loyalty marketing, arranging and issuing goods and/or services premiums of all kinds; business consultancy with regard to customer loyalty systems; business management, business administration, office functions, including all the aforesaid services mainly via worldwide computer networks, including the Internet; online information on marketing, bonus, advertising and/or reward schemes, including via the Internet; storage of individual customer data from all business sectors; database management, in particular processing, analysis and providing of individual customer data from all business sectors; coordination and promotion of customer loyalty systems, in particular bonus and reward schemes; technical business consultancy for customer loyalty systems, in particular in the field of bonus and reward schemes; data processing and database management in connection with customer loyalty programmes, including the aforesaid services mainly via worldwide computer networks, including the Internet
36
Financial affairs, issuing data carriers for entering bonus and premium transactions, in particular credit cards and cheque cards containing machine-readable identification data and/or information, in particular magnetic cards and chip cards (smart cards), included in class 36; payment services, electronic banking, including all the aforesaid services mainly via global computer networks, including the Internet
38
Providing access to computer networks, including the Internet; call centre services relating to financial affairs; leasing of access to computer networks, providing online data
42
Design of databases; technical drafting; computer services for the administration of online communications, in particular in the field of customer service, customer support, sales and marketing; computer software design; providing a platform for a customer loyalty programme, in particular bonus or reward schemes, mainly on global computer networks, including the Internet