35
Advertising; business management services; business administration; office functions; marketing (market research), including on digital networks; marketing services; postal services, for others, namely mail advertising, for others; attracting customers and customer care by means of mail advertising (mailings), for others; professional business consultancy in the field of customised programmes for attracting customers and customer loyalty; marketing, namely consultancy with regard to, and conducting and evaluating the success of, marketing initiatives, in particular customer loyalty programmes (bonus programmes, discount cards, voucher cards, club cards or payment cards); direct marketing by mail or by electronic means (email, SMS); telemarketing in the field of advertising and marketing; business management advisory and consultancy services; organisational consultancy; invoicing and processing of payment transactions; drawing up of statement of accounts (office functions); invoicing services; accounting for electronic order systems; bookkeeping; accounting, for others, in particular in the field of customer management; arranging of contracts, for others, for the providing of services; risk management, namely organisation consultancy and control (planning) of business processes; business investigations; compilation of statistics; professional business and organisational analysis, in particular professional business and organisational analysis of request data relating to commercial transactions between third parties and their end customers; professional business analysis of data from end customers, for others; business organisation consultancy in connection with customer payments by transfer or direct debit; customer and accounts receivable management, namely organisational services for companies in connection with the balancing of customer accounts, included in class 35
36
Financial affairs; monetary affairs; collection of debts; conducting cashless payment transactions; customer and accounts receivable management, namely financial services for companies in connection with the balancing of accounts; administration of customer accounts for companies, within the framework of customer loyalty initiatives, in particular account management (financial services); electronic handling of payments through the processing and administration of electronically executed transactions; handling of monetary transactions in the form of the capture and entry of transactions, in the form of the processing of chargebacks, in the form of the coordination of transactions, and in the form of the drawing up of transaction reports, included in class 36; drawing up financial management reports in connection with transactions, included in class 36; research, investigations into financial circumstances, namely checking customer data, for others, with regard to creditworthiness; financial risk assessment with regard to commercial transactions