9
Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; calculating machines and computers; computer hardware; parts and peripheral devices for computers; boards, namely electronic assemblies, circuit boards, namely electronic circuit media; cards bearing integrated circuits; reading and writing equipment for cards with integrated circuits; cash cards; visually readable and/or machine-readable data carriers for entering award transactions; electronic payment devices, namely encoded and magnetic cards, for purchasing goods and services via e-commerce, in particular via the Internet, local and global computer networks, online services, mailboxes and interactive television; data-processing apparatus; telephone apparatus; personal digital assistants; mobile telephones; television apparatus; VTRs; digital video disc players; remote controls; apparatus for recording, transmission or reproduction of additional data broadcast together with television programmes; electronic receiver units for the wireless receiving of data and the forwarding thereof via a telephone network; apparatus and instruments for data transmission, in particular remote transmission; apparatus and instruments for recording, transmission and/or reproduction of sound and/or images; parts for the aforesaid equipment; memory carriers; magnetic data carriers; CDs, CD-ROMs and DVDs; data-processing programs; computer software; database and database management software; software for customer loyalty programmes
16
Goods made from paper, card and cardboard, included in class 16; printed matter, in particular printed and/or embossed cards of cardboard or plastic; coupons and vouchers; books; manuals (handbooks), operating instructions; radio and television magazines; instructional and teaching material (except apparatus); office requisites (other than furniture)
35
Advertising; rental of advertising space; display services for merchandising; preparation of publicity texts; sales promotion; market research; statistical information; marketing; marketing using incentives and bonus and award programmes; development and providing of customer loyalty programmes, incentive schemes, and bonus and award programmes; management of award programmes regarding consumer incentives to monitor goods and services advertising, for others; development, establishment and management of customer bonus systems and consumer and business award programmes for advertising purposes, namely to promote the purchasing of goods and services of others and to promote access to websites on the Internet; promotion of participation in interactive televison services for advertising purposes, namely by issuing loyalty awards in the form of goods, services or money to participating viewers; providing a bonus system for advertising purposes, for participation in interactive television services; public relations; Business management, consultancy and advisory services; professional business and organisational consultancy; business consultancy and advisory services; compilation and systemisation of data into computer databases; computerized file management; planning, organisation and conducting of auctions
41
Education; providing of training; entertainment; sporting and cultural events; presentation of live performances; planning, organisation and/or conducting of prize games; publication of texts (other than publicity texts)